The Strange Alchemy Project
we sincerely believe that the real worth of the modern man isn’t his societal stature and financial status. It is his depth of expression and awareness that is his strongest virtue.
TSAP was created out of this need to defy traditional ideas of sartorial expression and to help urban men metamorphose into their better, higher selves.
Our assortment imbibes this philosophy of changing for the better and we take utmost care that every product we sell has an uninhibited sense of expression and creativity. We hope this goes a small way in helping the modern man shed his obsolete belief-system and bring about a confident change in the way life is viewed.
Our tees, shirts and shoes are inspired by the modern Indian man – his need for expression, creativity and label-less indulgences as well as his pursuit of identity.
Our vision is to create high quality products that are remarkable and expressive in design, almost in a deviant way and help urban men celebrate their individual manliness.
The Strange Alchemy Project is an Indian luxury apparel and lifestyle label for men. It currently engages in online sale of clothes, shoes and accessories and is headquartered in Pune.